The 5 Minute Checklist to SEO Optimization
Search engine optimization a.k.a. SEO is the tool all websites seem to be hyped about these days. SEO is the process of making your website better for search engines, so your brand can get more traffic and ultimately greater exposure. Small changes to portions of your website are frequently used in search engine optimization (SEO). These modifications may appear minor when seen separately, but when combined with other optimizations, they can have a significant influence on your site's user experience and performance in organic search results.
SEO is all about assisting search engines in comprehending and presenting the information. Your site may be smaller or larger than ours, with drastically different content, but the optimization topics covered in this article apply to all sizes and types of websites.
So, how to do it? Here’s a five-minute checklist to optimize your SEO:
1. CONTENT check: Make sure you have proper keywords. Metadata matters as it captures your audience after the title. Your content needs to be relevant and search intent-based.
2. TECHNICAL check: If you have internal links in your content make sure they work properly, also run broken links check and fix them if any. Make sure your data is easily crawlable i.e., clear, readable, and easily accessible for everyone. And remember indexation matters!
3. AUTHORITY check: Make sure your social media and backlinks work. Enable outreach and welcome guest posts and blogs on your website.
4. EXPERIENCE check: Check your page speed as in how fast and efficient your page works. Check your bound rate to see the traffic visiting and spending time on your site.
SEO is a critical component of digital marketing. Brands' major source of internet traffic is frequently searched, which is supplemented by other marketing channels. Higher placement in search results than your competitors can have a significant influence on your bottom line. To summarise, SEO is the cornerstone of a well-rounded marketing strategy. When you know what your website visitors desire, you can use that knowledge for your paid and organic efforts, your website, and your social media assets, among other things.