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  • Khushi Nahar

STARTUP CULTURE: THE CULTURE EMPLOYEES LOVE IN 2021

Startup culture is a fairly new term that everyone in the working class has come across at least once in the last year. What is it? Is it the same as a corporate culture? Why is it gaining so much popularity these days? Being a startup ourselves, we can’t wait to answer these questions for you! So, let’s jump right into it!


WHAT DOES STARTUP CULTURE MEAN?

Let’s break it down, and take baby steps to understand this. Wikipedia defines the word culture as the ideas, customs, and social behavior of a particular people or society. And startups are newly created businesses.


Now, on combining these two we get: a startup culture is the ideas, customs, and social behaviors observed in a newly created business.


IS IT THE SAME AS A CORPORATE CULTURE?

No, it's not.


It might seem like they are both based on the same objectives and missions, but it’s not that simple.


The differences can be noticed in the way both, startups and corporates, do business, make decisions, communicate and do more. The infographic below can help you understand a few of the differences between the two.

Among the list of distinctions, we also have startup cultures offering a better work-life balance, since people are the topmost priority in a startup business. They have smaller teams than corporates and are hence able to be more welcoming to employees, thus giving birth to what we know as startup culture, from day one.


You must have noticed how startups are usually portrayed as mellow lounges with bean bag chairs and foosball tables, where employees can come to work wearing flip-flops and any decent clothing that they’re comfortable in. While all of this promotes a very casual and informal vibe – unlike the professional one we get from corporate companies – the aim is not to show that startups are so easy-going that they don’t care, but rather to show that the absence of a rigid structure allows the employees and their ideas to move and flow around smoothly.


WHY IS STARTUP CULTURE IMPORTANT?

Ask yourself, what will happen if my employees are not interested in the work they do? Or if they constantly have disagreements that may lead to fights?


We’re pretty sure none of the answers to the above questions are going to be good. Your company’s productivity would decline, and employee turnover might get on the rise. And errors committed by them in their daily tasks – due to lack of motivation – will add more spice to the whole mess.


Suffice to say, company culture is important to keep several of your company’s integral bits from falling apart and focus on the ones that make these bits work, i.e., your employees.


Neil Patel, co-founder of the web analytics heatmapping tool Crazy Egg sums up the importance of company culture in just a few lines,

“One of the biggest lessons I’ve learned is that culture is really important. I used to think that you could just hire smart people and expect them to do wonders for you.
But if people don’t fit within your company culture, they will be more likely to butt heads when it doesn’t make sense, quit when things aren’t going well, and not care for your company.”

If you want a smooth working business, you have to focus on the ones at the frontline doing all the working or running around part of it. These are your employees or subordinates. Notice what motivation do they need to give their best? Find out how you can bring about that spur that will be a sort of catalyst to get things going from their end.


It is important to have a culture where everyone feels valued and heard. A simple acknowledgment of a task well done by your subordinates will propel them to put more effort into their work. That simple recognition will go a long way in retaining the best talent in your company. Promoting positivity and happiness in the workplace will lead to happier and more satisfied employees with better productivity, thus pushing your company towards success.

With the changing times, the 2020s are a decade wherein it’s not just you screening a potential employee, but also, the candidate screening their potential workplace. This is where having a good startup culture plays a very important role. A positively warm and welcoming culture will attract the best kind of talent as people would want to work for a company with good business ethics and reputation.


These are just a few of the many reasons why startup culture is important and can help a firm grow. The list is long and growing.


CONCLUSION

So, as we hope to have explained in this article, startup culture isn’t just mellow lounges and ping pong tables, it’s more about the kind of people you recruit, the way you engage with and retain them, and lastly the amount and quality of time you spend on getting your company’s values, vision, and goals right.


In 2021, it’s not easy having a good startup culture without putting in much effort. The world as a whole is developing at a faster than ever pace, and to stay in the race, you might need to make some changes to your existing startup culture. You have to choose to be kind and accommodating every day to make all your employees feel at home and their best. Listen to what they have to say, learn from them and with them.


After all, the key to a successful culture has always been its people, hasn’t it?


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