Logo & Its Importance in Branding
A logo change can do more than just change the look and feel of your brand. It can either make it or break it, depending on if it’s done right or not.
Animal Planet got it right when they decided to change their jungle-esque logo to a globally appreciated cute blue elephant. Whereas, Tropicana faced losses when they decided to shift from their standard orange to a generic glass of juice, as customers mistook it for any common juice brand! Oops!
When it comes to STANDING APART FROM THE CROWD, brands like NETFLIX and CALVIN KLEIN rule the arena with their bold colors and simply luxurious designs.
To get RECOGNISED ACROSS ALL MEDIA CHANNELS, one can always turn for inspiration to LEVI’S. Agreed that the earlier logo was pretty rad(two horses failing to rip apart a pair of jeans), the new logo is eye-catching with its bold red and is sure to steal the spotlight if it ever pops up in the middle of any commercial.
FACEBOOK knows how to HAVE A SMOOTH SOCIAL NETWORKING, and not just because it’s a social media brand. The new logo achieves what it aims for, i.e., a less techy, more friendly feel. And sure enough, Facebook has helped millions of people in the pandemic to connect and stay updated and in touch with the rest of the world.
NIKE and APPLE are two brands that are masters at APPEALING TO CONSUMER EMOTIONS. Nike with its symbolic swoosh and emotional branding, and Apple with its sophisticated and individual feel, give the customers a sense of belonging with all their products.
When you think about all of the aspects that go into starting a business, designing a logo may not seem like a high priority. It may not seem like it but having a logo is as important as having high-quality items and positive referrals when it comes to building a successful brand.
So, what is the significance of a logo? Because it attracts attention, creates a positive first impression, serves as the cornerstone of your brand identity, is memorable, distinguishes you from the competition, develops brand loyalty, and is expected by your target audience.
It Grabs Attention. Companies currently have roughly two seconds to persuade potential clients that their offerings are worth considering. Here's where your logo comes in. A logo may rapidly capture the attention of spectators and represent a company's basic principles in a fun way. If you have a solid logo to speak for your firm, that short attention span — you know, the one that prompts consumers to judge your organization based on its appearance – can work to your benefit.
It Makes a Strong First Impression. A company's logo serves as its first point of contact with customers. It can capture the public's curiosity and invite them to learn more about the company if it's well-designed; if it's not, you've just alienated a prospective client base and effectively ruined your business. This is your opportunity to demonstrate ownership of the product(s) you sell or the niche you control right away.
It's Memorable. Customers recognize your brand because of your logo, which serves as a point of identification. People should be able to immediately associate seeing your logo with a recall of what your firm does – and, more crucially, how it makes them feel. Because a good logo is a visual, aesthetically beautiful feature, it helps people remember your brand in ways that a company name alone might not.
It Fosters Brand Loyalty. Your logo will become more recognized to a wider spectrum of consumers as your brand grows, and this familiarity will promote the notion that you are trustworthy and approachable. Consider this: When you're out shopping for fitness clothes and come across track trousers with the Nike swoosh, you're ready to buy right now. Why? Because when you wear Nike clothing, you know you're in good hands; Nike is a name you can trust. A well-designed logo establishes trust, and brand loyalty develops quickly. Customers will seek you out again and again if they like you, and the first thing they'll look for is your logo.
When your audience sees any communications from your brand, the first thing they will check for is your logo. All of your marketing products, such as business cards, pamphlets, and advertisements, should feature it prominently. If you don't have a logo (especially one that sticks out), you're missing out on a chance to make your company stick in people's minds.