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  • Chahat Aggarwal

Digital Marketing Trends for 2020

You need to stay on top of the latest trends if you want to get ahead in this ever changing world of digital marketing. 


Whether you are a startup or a big company, you need to have a digital presence. Its time to re-evaluate your digital marketing strategy to get an edge over your competitors. The past digital trends are dying, younger generations want to interact seamlessly with your brand and it's time to adapt to the new ones which will keep your business relevant.


Keep up with Gen Z Lingo


Gen Z is your next audience, their spending powers are likely to increase. If you want to appeal to them, then you need to speak their language. 


Be Original: Promotional tone is dead and overdone. They can see the marketing tactics trying to get them to buy your product. So instead of repeating the same strategy, try to be more transparent. Be real so that you get their attention. Originality will develop a sense of trust, turning them into your loyal customers. 


Privacy Matters: Gen Z wants to be assured that you won’t exploit their data. They care about what measures you are taking to protect their privacy. Reassure them that you respect their privacy so that they can trust you .


Innovative content: Come up with new ways to engage like promoting your brand via memes. Be aware of the current topics and show that you care and have an open opinion in their preference of medium, humor, and style. 


Micro-Influencer Marketing


Instead of celebrities, use Micro-influencers to gain traction. You can work with micro-influencers to grow your brand. They can help you reach out to a broader audience and boost your engagement sales and awareness. It is much more cost effective than regular celebrities.


AI Chatbots


Chatbots are here to stay, not only to improve customer experience, but to collect data, feedback and lead generation. It will result in superior customer experiences by answering complex queries and measuring what they are looking for.


Personalization


It's time to say goodbye to, one-size-fits-all message. Each person has a different experience with your brand. If you want to make sure that your customers are satisfied, you need to provide them with a tailored experience. It will not only be effective but it will also boost customer loyalty.

Takeaway: Experience over Cost

#costefficiency #returns

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