In the age of branding, AI, and networking, creating a business is essentially being aided majorly by social media and other networking...

Sir Thomas Johnstone Lipton, the first baronet launched Lipton Tea a long time ago! He introduced this brand to the world in 1890 and...

Employee engagement holds different meanings for different people. While some claim it means happy and contented employees, others are of...

In 1975, when the government declared the National Emergency, India was facing something that would go on to be known as the darkest...

In a survey conducted on college students about their interest towards entrepreneurship in Sichuan, China, it was found that, · ...

Chahat Aggarwal saw success early in her life, and she has the many accolades to attest to that. But all that success did not come...

Companies have gained immensely in the current fiscal year with almost 24 companies raising more than Rs 47 Billion to date. The home...

Business environment is divided into 2- 1. Internal- Internal Environment identifies the firm's internal elements, which are frequently...

As a business owner, there are few things more important than making sure your customers are happy and satisfied. Gone are the days when...

We all are witnesses to the magical effect google has on our lives. What was once just a plain white web page has now become such an...

In the business world, one has to deal with a myriad of clients with varying beliefs and priorities. Clients are hands down the most...

These last few years have been extremely taxing for everyone; emotionally, mentally, and physically. Even though things are normalizing...

Owning a business is, well, tricky business. You don’t know what tomorrow has in store for you. All you have built could topple...

Introduction Brand Strategy is a meddling concept. And the reason why it is so is also pretty valid. A brand in its sum total is a...

Artificial intelligence is the measure of the system’s capabilities to determine the right course of action to achieve the desired goals....

You need to stay on top of the latest trends if you want to get ahead in this ever changing world of digital marketing. Whether you are a...

According to a Gartner group survey, 55% of CRM projects do not produce results,because the focus is only on technology, we loose sight...

I am a big advocate of importance of creating and building a unique brand. But branding is something that can cost you big bucks if you...